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How this Christmas Ralph Lauren pop-up enchants London

Ralph Lauren Holiday Experience Ralph Lauren Holiday Experience
© Ralph Lauren

Christmas spirit everywhere – especially in London, including the iconic Sloane Square. This is because a Ralph Lauren pop-up recently opened there, providing plenty of Christmas cheer with its The Ralph Lauren Holiday Experience in the heart of Chelsea.

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What is The Ralph Lauren Holiday Experience?

For six weeks, from November 14 to December 24, visitors will have the opportunity to immerse themselves in the brand world of the New York Design House with immersive experiences from 9 am to 6 pm. This is the largest brand installation ever to be installed in Sloane Square. And Sloane Square is considered the gateway to the high-end fashion world anyway, as it borders Chelsea, Knightsbridge and Belgravia.

Ralph Lauren Holiday Experience
© Ralph Lauren
Ralph Lauren Holiday Experience
© Ralph Lauren

A festively decorated barn now stands at its center until Christmas. It is the place where various activities will take place for the duration of the Ralph Lauren Pop-Up. These include Christmas craft and wreath-making workshops, joint cookie decorating in the Cookie Atelier and a “Father Christmas Experience”. There will even be a florist in residence on site on selected days of the week. The whole thing is surrounded by “snow-dusted” pine trees that convey an Alpine flair.

Timeless heritage

So what does Ralph Lauren have to do with Christmas? Basically a lot, because the brand stands for timelessness and therefore also for cherished traditions. The Ralph Lauren Holiday Experience now brings the magic of the festive season to life in style. The installation invites the whole family to celebrate together. Among other things, with hot drinks and delicacies such as the Ralph’s Brownie from the Ralph’s Coffee Pop-Up. Of course, there will also be hot drinks, mulled wine, festive s’mores cookies and hot dogs.

Ralph Lauren Holiday Experience
© Ralph Lauren
Ralph Lauren Holiday Experience
© Ralph Lauren

If you are still looking for a gift, you can visit the Holiday Shop. Here you can discover not only iconic Polo Bear collectibles, but also classics from the Polo line and other carefully curated Christmas favorites. Fun fact: ten percent of the proceeds from all activities within the Ralph Lauren Holiday Experience will go to The Royal Marsden Cancer Charity. It is supported by the Ralph Lauren Pink Pony initiative, which is dedicated to the fight against cancer. For an additional donation, personalized star charms can be designed and hung on the Ralph Lauren Giving Tree.

The Ralph Lauren Holiday Experience
Sloane Square, London SW1W 8AQ, United Kingdom



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