{"id":15313,"date":"2023-03-21T06:59:19","date_gmt":"2023-03-21T05:59:19","guid":{"rendered":"https:\/\/thechill.at\/?p=15313"},"modified":"2023-03-21T07:52:56","modified_gmt":"2023-03-21T06:52:56","slug":"sustainable-fashion-myths-busted","status":"publish","type":"post","link":"https:\/\/thechillreport.com\/en\/2023\/03\/21\/sustainable-fashion-myths-busted\/","title":{"rendered":"5 Myths about Sustainable Fashion: Busted!"},"content":{"rendered":"\n

This woman burns for her message \u2013 and beautiful fashion that we wear without a <\/strong>guilty conscience<\/strong>: Mirjam Smend <\/a>is a fashion journalist, mother, blogger \u2013 and founder of the communication platform Greenstyle<\/a>. She organises trade fairs (in Salzburg currently from 24 to 26 March<\/a>) and conferences, informs and connects people. And she wants to arouse enthusiasm. For sustainable consumption and brands that are as fair as they are cool. We confronted the Munich native with five myths about sustainable fashion:<\/strong><\/p>\n\n\n\n

\"nachhaltige
Greenstyle-Gr\u00fcnderin Mirjam Smend<\/figcaption><\/figure>\n\n\n\n

1. Sustainable fashion looks insanely eco<\/h2>\n\n\n\n

Mirjam Smend laughs and nods. \u201cThat was indeed the case \u2013 in the past,\u201d she says. Simple is also okay, then as now, because everything has its target group<\/strong>. But she vehemently denies that sustainable fashion today is exclusively grey, natural white or beige. She knows enough grandiose counter-examples. \u201cSlow fashion and fair fashion work with modern, exciting cuts and bright colours. Furthermore, she says: \u201cHow eco can something look that has long been prominently featured in Vogue and Elle<\/strong>\u2026?\u201d<\/p>\n\n\n\n

She\u2019s got a point there.<\/p>\n\n\n\n

In the past five years, there has been a huge shift towards \u201cI can\u2019t visually distinguish sustainable fashion from conventional\u201d. Of course, there are enough eco-friendly, smart trend pieces that are really cool and hip in design<\/strong>.<\/p>\n\n\n\n

2. Fair Fashion is expensive<\/h2>\n\n\n\n

\u201cOf course it is more expensive than fast fashion,\u201d says Mirjam Smend. This is because everyone in the production process is paid fairly and ecological concepts are taken into account. Water (often a rare commodity in the producing countries) that is polluted by dyeing is recycled and kept in the cycle.<\/strong> \u201cWhen you do that, it just costs.\u201d <\/p>\n\n\n\n

\n

\u201cFair fashion is not too expensive \u2013 conventional clothes are just too cheap.\u201d<\/p>\nMirjam Smend, Greenstyle-Founder and Fashion JOurnalist<\/cite><\/blockquote>\n\n\n\n

Anyone who plans to go shopping in the future with a targeted eye<\/strong> on good working conditions for seamstresses and co. should in any case not empty their own wardrobe in advance. Smend: \u201cThe most sustainable item is the one you already have.\u201d Second-hand pieces are the most ideal, because they have already been produced<\/strong>. They are also much cheaper.<\/p>\n\n\n\n

\n
\"Frijda\/Greenstyle\"<\/figure>\n\n\n\n
\"makesomebodyhappy\/Greenstyle\"<\/figure>\n\n\n\n
\"Tinku\/Greenstyle\"<\/figure>\n<\/figure>\n\n\n\n

The fashion journalist also recommends swapping pieces \u2013 either on platforms or at local clothes swap<\/strong> parties. \u201cDon\u2019t throw away what you already have at home,\u201d she says.
Because many people don\u2019t know exactly what\u2019s in their wardrobes, another tip is to \u201cshop your own wardrobe\u201d. This means: \u201cTake your time<\/strong>, look through your closet. Take a close look, pick up each item and think about how you can combine it in a new way. No ideas? Invite your friends over and create new styles together!<\/strong>\u201d Smend recommends creating your own look book to keep track of all the options.<\/p>\n\n\n\n

3. Nachhaltige Mode juckt und ist nicht sch\u00f6n zu tragen<\/h2>\n\n\n\n

Does this prejudice make us think of grandma\u2019s hand-knitted things? Caught.<\/p>\n\n\n\n

Materials that are super-sustainable<\/strong> and don\u2019t scratch much are llama and alpaca wool. Those who don\u2019t like wool can rejoice: \u201cEvery form of material is also available in sustainable. Wool was not reinvented for the sustainable fashion trend. But it\u2019s brilliant when it doesn\u2019t come from factory farming. There\u2019s great undyed wool \u2013 or gorgeous colours<\/strong>.\u201d
Fabrics like viscose or Tencel and others not only feel pleasant on the skin \u2013 they are partly made in Austria and do not have long transport routes <\/strong>behind them.<\/p>\n\n\n\n

point for the carbon footprint.<\/p>\n\n\n\n

\"oscalito\/Greenstyle\"
\u00a9 oscalito\/Greenstyle<\/figcaption><\/figure>\n\n\n\n

4. Slow and Fair Fashion\u2019s Sizes are limited<\/h2>\n\n\n\n

Mirjam Smend nods \u2013 she knows the problem. \u201cHere, unfortunately, the size chart<\/strong> is not yet as big as it should be, in all directions.\u201d She names Chlench<\/a> from Stuttgart (\u201cFrom Plus-Size Woman to Plus-Size Woman) and Valle o Valle<\/a> from Vienna as pioneers. \u201cSustainability has to think about all target groups. Diversity is also an issue here.\u201d
However, sizes outside those between 34 and 42 are also more difficult to produce<\/strong>, says the Munich-based designer. \u201cYou can\u2019t just scale it up and use a little more fabric. Completely different techniques are needed in design and tailoring. In any case, something has to change quickly.<\/p>\n\n\n\n

5. There are no Shops for Sustainable Fashion where I live<\/h2>\n\n\n\n

While a good selection<\/strong> in the big cities is no longer a problem, sustainable shopping in smaller cities is more difficult. But there are great online shops \u2013 even if it is more sustainable to walk into a real store and buy live. But Mirjam Smend also advocates nonchalance<\/strong> here: \u201c70 per cent is the new perfect,\u201d she says and laughs.<\/p>\n\n\n\n

\n
\"lavalan<\/figure>\n\n\n\n
\"nachhaltige<\/figure>\n\n\n\n
\"nachhaltige<\/figure>\n\n\n\n
\"nachhaltige<\/figure>\n<\/figure>\n\n\n\n

Images: \u00a9 Greenstyle<\/p>\n","protected":false},"excerpt":{"rendered":"Modern cuts, clean design, bright colours – sustainable fashion is in. 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